Eh, I'd say that's like a 3.0 on the Richter scale of Mind-Numbingly Stupid Things Advertisers Say. But then I may not be exposed to those commercials as often as you are.
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“There must have been a point in early human history when it was actually advantageous to, when confronted with a difficult task, drop it altogether and go do something more fun, because I do that way too often for it to be anything but instinct.” -- Isto Combs
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