You can install iTunes without actually owning an ipod: The program itself is free. Not sure why the iTunes store requires you to have the program already installed (Maybe they're just too fancy to have an actual web-based product catalogue) simply to browse the selection, but at least all you have to spend to get it is bandwidth.
Personally, I never bothered with the iTunes store, as my MP3 players came from Creative and so didn't support apple's flavour of DRM.
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