[ijdgaf]

Nate, you could really stand to develop your appreciation for good marketing.

First, you don't understand how Nintendo's nomenclature decision plays into a much larger plan to make video games less intimidating to people who have never touched a video game in their lives, thus broadening the market and increasing their marketshare this generation in regards to the competition.

And now, you take an elite attitude toward sci fi which doesn't much allow for a cunning producer to reimagine and repackage the sci fi experience into something more mainstream and palatable for the masses.

Like it or not, both industries are indeed popularity contests, and reaching out beyond the population of already indoctrinated geeks and nerds is a perfectly rational business decision. There's a reason shows like Heroes and Lost have more of a popular, mainstream following than any modern incarnation of Star Trek could hope for. And I have a hard time believing Nintendo's simple, easy-to-remember system name is not playing a large part in its rapid word-of-mouth marketing success.