The most sickening word in the English Language

[ijdgaf]

Originally Posted by Infinite Improbability

"Focused on profitability" and "expanding the fanbase" are mutually exclusive. "Focused on profitability" means selling the most tickets NOW. It means releasing cheaper (and hence more sellable) DVDs NOW. It means all sorts of things.

Huh? That's not even a half truth. Hasn't the poor box office demonstrated by the crappier entries in the latest comic book movie trend shown that the public isn't really that interested in rehash after rehash? Or what about the decreasing viability of Adam Sandler/ Rob Schneider comedy vehicles? People are sick of crap films, and they don't really shell out the bucks for them anymore. Exceptions? Sure. But whatever the hell you're talking about would get you flunked out of Marketing 101 faster than something humorously, metaphorically rapid.

"Expanding the fanbase" means having people associate more with the idea of "Star Trek" than Kirk, Spock, and the Enterprise.

How is that now? What does that mean?

It means having everybody care about the characters.

Everything I've read indicates the newest movie will be a character piece. Specifically, a Kirk and Spock vehicle.

It means having people believe in Roddenberry's vision again.

Again, Abrams has talked all about how geeked out he is about bringing said vision to life again.

And in this instance they'd actually make more money IN THE LONG RUN.

They will.

PHJ, I am thankful your insane Batman cinematic opinions are vastly outnumbered by counteropinions by critics and box-office contributors alike. Bring on The Dark Knight.